It’s well known that good things often happen by chance… In fact, during those summer nights of a Sardinia holiday, everything happened almost by joke. The pale light of an old chandelier enlightened a small terrace, while we were imagining to try a unique craft beer, Ours.
Once at home, we got caught up in a fantasy: all our skills were the only ingredients of the project. Together with the tenacity, determination and a great passion above all, made this ambitious dream of two friends come true.
But why beer?
Simply because we knew Fabio, a young but already well known artist in the beer field, who always impressed us with different recipes for this fizzy drink! Pans, stills and all other gadgets on his hands became a sort of brewing equipment.
Just in that time he was going from the extroversive phase of polyhedric homebrewer to a full-time brewer.
It didn’t take long to convince him to follow our project and so the team started to take place.
The challenge has begun and… SHE will tell you the rest of the story!
“Hello, it’s me” Don’t you recognize me? Need a clue?
I’m foamy, solar, extrovert, social and I’m the queen in many occasions. I’m often in the center of attention and without me you will never start a party, that’s for sure!
I love to change, sometimes I’m blond, sometimes I have amber reflexes, sometimes I’m red, sometimes I turn into a monk’s frock color; you can also see me dark.
I’m always in good shape, you can see it from the big white hat I’m used to wearing; light and soft, just like a creamy cloud.
I take good care of my physical appearance: not to be superficial but, as you know, eye wants its part and like every woman, I have my secrets to make someone fall in love!
I enjoy playing with essences and perfumes and I’ve got plenty of choices when I go out on a date. It takes me hours, even days; I mix herb fragrances with fruit scents, citrus and warm notes with Arabic bazaar spices. For a sober appearance, I please myself with a pure and simple look, wearing only two drops of a neat fragrance, hardly perceptible, that recalls barley fields with wheat sticks blowing in the wind.
Now I’d like to tell you more about my character that is recently arising curiosity and passion. It can be very easy-going but also sophisticated, meditative, and never taken for granted.
I can surprise you with historical talks and philosophize for hours without getting tired, my eyes sparkle of dreams and memories.
I adore being defined, I like to be sophisticated and non-conventional. I literally go crazy for artisanal Made in Italy. The idea of assembling intelligence, art and heart intrigues me… After all, I was born as a fermenting passion.
Sometimes I stop, I sit on bar tables and breweries and I listen… Lots of talks about me, not to be vane but, you can’t buy class! It’s funny how clients take for granted some sides of my character, but I know they will smile one day looking back at those first shy encounters.
I get crossed when people are disrespectful and when they make strange comments on my behalf I truly don’t know where they get them.
I get terribly emotional when I encounter faithful lovers. They stare at my aspect, approach their nose to sense each microscopic part of my perfume, memorizing it until the next uncap… Ups, sorry, I mean the next encounter.
At this point you should know who I am…. Nice to meet you, I’m the craft beer LABI!
I preferred to introduce myself personally, because my character is strong, straightforward and honest. When I speak…. I like to stand up for myself!
My business partners will tell you the rest, they are great, I highly suggest you pay attention!
It’s late and I have to go. I will leave you with the story of Fabio, Stefano and Paolo”.